When it comes to graphic design, there is often a temptation amongst businesses to cut corners by outsourcing the work on the cheap, or even make an attempt to manage the work internally through the use of free design tools rather than hiring an experienced graphic designer. Doing this may save money in the short term, but will inevitably result in bigger losses further down the line.
Good graphic design requires an experienced expert; someone who takes the time to understand your business, your customers, and your brand values. Such experience can not be bought or gamed, so it pays to hire a designer who understands the importance of good branding, and can work with you to escalate your business to the next level.
Here are five reasons why your business might benefit from hiring a professional graphic designer.
Hiring a graphic designer will free up time so you can focus on what’s important – running your business. An experienced designer will have the tools to complete design projects in just a fraction of the time it would likely take you to do it, not to mention to a higher standard.
Although the initial outlays may seem high, the long-term value of good graphic design work is unquestionable. As mentioned above, when it comes to graphic design for business, short term savings rarely equate to long-term gains.
An experienced graphic designer will also be able to produce work in the most cost-effective way for your business; keeping print costs down by producing documents in the most efficient format, for example, is something those with less experience may overlook entirely.
Inconsistent branding screams inconsistent service. Having numerous logos, fonts and styles appearing throughout your internal and external marketing materials will lead to your brand being portrayed as confused and unprofessional, and that’s not going to instill much trust into potential customers. A professional graphic designer will ensure consistency throughout all design work, from font sizes to colour pallets.
Stand out from the crowd
Branding is a major factor in how both potential and existing customers perceive your business. Your business’ branding – colours, logo, typography, copywriting tone, and choice of imagery – all contribute to its overall character. A professional graphic designer has the ability to manipulate these distinct elements to ensure that every customer gets not only a good first impression of your brand, but also a lasting one. Keeping your branding strong and up to date will help ensure you stand out from your competitors.
Using free online tools to create marketing materials may seem like a good way of saving time and money, but it may come back to haunt you in more ways than one. If you use Google to source your imagery, for example, you could be breaching copyright laws, and be liable to pay a hefty fine. The same applies for stock library content. A professional graphic designer will understand copyright law, and ensure all materials adhere to rules and regulations.
When it comes to graphic design, there are no shortcuts. Those who value their business should also value the benefits an experienced graphic designer can offer. As the points above go someway to highlight, graphic design is about so much more than aesthetics alone.