Posts by Claire

Don’t Underestimate the Power of Your Brand Story

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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Emotional Sustainability in Brand and Product Design

by Danielle Thompson – Freelance Designer @ Toptal Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process,…

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How Much Coding Should Designers Know?

how-much-coding-should-designers-know

by Jônatas Vieira – Freelance Designer @ Toptal Many designers think each discipline should mind their own business, while others see no problem in professionals wearing multiple hats. Many developers see designers who code as a threat, while others see it as a facilitator. This is a hotly debated subject, and although I think some…

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Why You Need: Brand Guidelines

why you need brand guidelines

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

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Coworking: The Way of Working

What is coworking? Coworking is a style of work that brings together work-from-home professionals, entrepreneurs, freelancers and contractors into a shared office space or hub; to work on their own business or work. It’s a way of gathering a liked minded group together to allow them to focus on their own tasks in a different…

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Design Principles: Introduction to Hierarchy

by Kent Mundle – Freelance Designer @ Toptal The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study. Thus, the way…

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Choosing a Freelance Designer or a Design Agency

If you’re after some graphic design work whether it be for a new brand identity, website design or brochure and you don’t have an in-house design team, who do you approach, a design agency or an independent freelance designer? Both have their own advantages and sometimes both can offer the same benefits.   Design agencies…

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5 Top Tips for Creative Graduates

Graduation is on the horizon and soon hundreds of graduates from colleges and universities across the UK will be on the hunt for their dream job. Whether you’re looking for THAT job or maybe you’re looking for some on the job experience in a creative agency or by shadowing a graphic designer here are 5…

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Five Reasons to Hire an Experienced Graphic Designer

When it comes to graphic design, there is often a temptation amongst businesses to cut corners by outsourcing the work on the cheap, or even make an attempt to manage the work internally through the use of free design tools rather than hiring an experienced graphic designer. Doing this may save money in the short…

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Understanding Image Copyright Rules

The legal aspects of image copyright can be confusing, especially since regulations differ from country to country. Confusing as it may be though, the rules apply to everyone, so ignorance is no excuse for image misuse. So whether you’re a blogger, designer, or just someone who likes to share other people’s work online, the following…

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