How small businesses can use graphics to stand out in a busy social world

By Claire | Feb 21, 2018 | 0 Comments
How to use graphics to stand out in a busy social world

When I first started my business, social media wasn’t such a focus. But it has accelerated so fast in terms of its growth, reliance and integration into our day-to-day routine. Both in our personal and business lives. Using social media in your marketing strategy is a definite but choosing the right platform for you and…

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How you and your customers can fall in love with your brand

By Claire | Feb 14, 2018 | 16 Comments
How you and your customers can fall in love with your brand

February is the month of love, however it definitely shouldn’t be the only time of the year you should be thinking about sharing, caring and falling in love. Your brand requires you to give it love and attention as much as you need customers and your target audience to fall in love with, it. It…

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Planoly – Plan your grid beautifully!

By Claire | Jan 18, 2018 | 0 Comments

If you’re into Instagram and spend hours with grid envy, admiring other accounts grids which look beautifully laid out and not a ‘mish mash’ of images, then this could be their secret! Planoly lets you upload all the images you plan to use and see how they sit together in the Instagram grid layout before…

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Why I Invested in On Brand Headshots for my Small Business

By Claire | Sep 28, 2017 | 0 Comments
Claire Jenks: Graphic Design and Creative Artworker Headshot

The Before You’re working on your social media schedule or website and you’ve hit a stumbling block for what image or headshot to use? This was happening time and time again for me. Using stock imagery and photos of my desk purposely arranged just weren’t hitting the mark anymore. They didn’t say anything about who…

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How Calligraphy Will Make Your Brand Unique

By Claire | Jul 5, 2017 | 0 Comments
How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Personal Style – Why it is Important to Your Brand

By Claire | Jun 7, 2017 | 0 Comments
Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

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How brand publishing can help you keep customers for the long-term

By Claire | May 10, 2017 | 0 Comments
How brand publishing can help keep customers long term

  Finding new customers is great, but keeping them is even better. It’s been proven that a returning customer is more profitable than a new one, plus it can be cheaper to maintain an existing audience than attracting an entirely new customer base. This is why so many brands are investing in brand publishing to…

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Don’t Underestimate the Power of Your Brand Story

By Claire | Jan 25, 2017 | 0 Comments

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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Emotional Sustainability in Brand and Product Design

By Claire | Jan 17, 2017 | 0 Comments

by Danielle Thompson – Freelance Designer @ Toptal Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process,…

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How Much Coding Should Designers Know?

By Claire | Nov 23, 2016 | 0 Comments

by Jônatas Vieira – Freelance Designer @ Toptal Many designers think each discipline should mind their own business, while others see no problem in professionals wearing multiple hats. Many developers see designers who code as a threat, while others see it as a facilitator. This is a hotly debated subject, and although I think some…

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