Why You Need: Brand Guidelines

By Claire | Oct 24, 2016 | 0 Comments
why you need brand guidelines

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

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Design Principles: Introduction to Hierarchy

By Claire | Aug 8, 2016 | 0 Comments

by Kent Mundle – Freelance Designer @ Toptal The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study. Thus, the way…

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Choosing a Freelance Designer or a Design Agency

By Claire | Aug 8, 2016 | 0 Comments

If you’re after some graphic design work whether it be for a new brand identity, website design or brochure and you don’t have an in-house design team, who do you approach, a design agency or an independent freelance designer? Both have their own advantages and sometimes both can offer the same benefits.   Design agencies…

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5 Top Tips for Creative Graduates

By Claire | Jun 9, 2016 | 0 Comments

Graduation is on the horizon and soon hundreds of graduates from colleges and universities across the UK will be on the hunt for their dream job. Whether you’re looking for THAT job or maybe you’re looking for some on the job experience in a creative agency or by shadowing a graphic designer here are 5…

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Five Reasons to Hire an Experienced Graphic Designer

By Claire | Jun 1, 2016 | 0 Comments

When it comes to graphic design, there is often a temptation amongst businesses to cut corners by outsourcing the work on the cheap, or even make an attempt to manage the work internally through the use of free design tools rather than hiring an experienced graphic designer. Doing this may save money in the short…

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Understanding Image Copyright Rules

By Claire | May 5, 2016 | 0 Comments

The legal aspects of image copyright can be confusing, especially since regulations differ from country to country. Confusing as it may be though, the rules apply to everyone, so ignorance is no excuse for image misuse. So whether you’re a blogger, designer, or just someone who likes to share other people’s work online, the following…

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An Introduction to Interactive Brochures

By Claire | Mar 18, 2016 | 0 Comments

Interactive digital brochures provide a dynamic platform of communication between brand and customer. Unlike static digital or printed brochures, which rely largely on images and copy alone, interactive brochures allow brands to communicate messages more effectively by incorporating moving images, sound, and navigational functions, all of which combine to form a piece of marketing collateral…

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Access up to £2,800 of Funding for Your Project

By Claire | Dec 4, 2015 | 0 Comments

Great news to share! If you’re a small or medium sized business looking to grow or improve you might be eligible to apply for funding through NBSL and their North East Business Support Fund. You can access up to 35% towards your project if the total cost is between £3,000 and £8,000. The funding covers…

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The Logo Design Process

By Claire | Sep 23, 2015 | 0 Comments

So you’ve decided you need a new logo, whether you’re a start up or your current logo is need of a re-fresh; there is a step-by-step process to designing a successful logo for your business. I’ve outlined below the process I use so you have more of an idea of what you can expect from…

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Branding – RULE #1: Consistency.

By Claire | Jul 10, 2015 | 0 Comments

  Consistency is the number 1 rule when thinking about branding your company and creating marketing material and communication tools. As a start there are some key elements to think about which will immediately give a consistent look and feel whether it be a flyer or a page on your website:   Logo – Make…

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