Branding

Rebranding: When is the right time to rebrand?

Rebranding: When is the right time to rebrand by Claire Jenks Design

I was recently approached by a new client who was looking to rebrand their blog. Their blog had been successful, but a lot of changes were happening in their business and after putting off a rebrand for a while, they decided now was the right time. But do you know when it is the right…

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How to use Canva to gain back time in your day

How to use Canva to gain back time in your day by Claire Jenks Design

Time is the one thing you can’t go back and get. Once it’s gone, it’s gone, so it’s so important to use it efficiently and effectively. In business it seems like there’s even less time than ever to get around to all the jobs you need to do.   There’s so many great resources and…

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Why I Invested in On Brand Headshots for my Small Business

Claire Jenks Design: Why I invested in on brand headshots for my small business

The Before You’re working on your social media schedule or website and you’ve hit a stumbling block for what image or headshot to use? This was happening time and time again for me. Using stock imagery and photos of my desk purposely arranged just weren’t hitting the mark anymore. They didn’t say anything about who…

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How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Personal Style – Why it is Important to Your Brand

Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

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Don’t Underestimate the Power of Your Brand Story

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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Why You Need: Brand Guidelines

Why you need brand guidelines by Claire Jenks Design

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

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