Branding

Rebranding: Can a rebrand damage my business?

Can a rebrand damage my business by Claire Jenks Design

I recent discussed the impact of rebranding vs not rebranding when it’s required. Following on from this I was asked whether a rebrand could actually damage your business and how to avoid a rebrand fail once you’ve decided it’s the right step.   I would say it could be just as damaging as not rebranding…

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Do I Need a Professional Headshot?

MWAH! I’m delighted to be guesting here on Claire’s blog! I have loved reading her recent collection of expert advice when it comes to branding knowledge.  If you don’t know me already hi I’m Laura and I’m a branded headshots photographer, pleased to meet you! In this blog I’m going to share with you some…

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Rebranding: What is the impact of rebranding vs not rebranding?

What is the impact of rebranding vs not rebranding?- by Claire Jenks Graphic Design

I recently took part in a #contenthour Twitter Chat hosted by Janet Murray all around the topic of “How important is branding in your business?” One of the key discussions was around the risks of not rebranding and why you should when it’s required. Could you be doing more danger not rebranding if you need…

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Rebranding: When is the right time to rebrand?

Rebranding: When is the right time to rebrand by Claire Jenks Design

I was recently approached by a new client who was looking to rebrand their blog. Their blog had been successful, but a lot of changes were happening in their business and after putting off a rebrand for a while, they decided now was the right time. But do you know when it is the right…

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Why I Invested in On Brand Headshots for my Small Business

Claire Jenks Design: Why I invested in on brand headshots for my small business

The Before You’re working on your social media schedule or website and you’ve hit a stumbling block for what image or headshot to use? This was happening time and time again for me. Using stock imagery and photos of my desk purposely arranged just weren’t hitting the mark anymore. They didn’t say anything about who…

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How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Personal Style – Why it is Important to Your Brand

Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

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Don’t Underestimate the Power of Your Brand Story

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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