Branding

Why I Invested in On Brand Headshots for my Small Business

Claire Jenks: Graphic Design and Creative Artworker Headshot

The Before You’re working on your social media schedule or website and you’ve hit a stumbling block for what image or headshot to use? This was happening time and time again for me. Using stock imagery and photos of my desk purposely arranged just weren’t hitting the mark anymore. They didn’t say anything about who…

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How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Personal Style – Why it is Important to Your Brand

Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

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How brand publishing can help you keep customers for the long-term

How brand publishing can help keep customers long term

  Finding new customers is great, but keeping them is even better. It’s been proven that a returning customer is more profitable than a new one, plus it can be cheaper to maintain an existing audience than attracting an entirely new customer base. This is why so many brands are investing in brand publishing to…

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Don’t Underestimate the Power of Your Brand Story

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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Emotional Sustainability in Brand and Product Design

by Danielle Thompson – Freelance Designer @ Toptal Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process,…

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Why You Need: Brand Guidelines

why you need brand guidelines

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

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Access up to £2,800 of Funding for Your Project

Great news to share! If you’re a small or medium sized business looking to grow or improve you might be eligible to apply for funding through NBSL and their North East Business Support Fund. You can access up to 35% towards your project if the total cost is between £3,000 and £8,000. The funding covers…

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