Content Marketing

How to Increase Blog Engagement with Visual Upgrades

How to Increase Blog Engagement with Visual Upgrades by Claire Jenks Design

It might seem like a daunting task, but there are a few tools you can use to help you upgrade your blog post to include visuals. As I mentioned in the previous post, you can use Tweetables, images, videos and infographics.  You can also embed images from social media within your posts. This is an…

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Is Just Being Consistent with Your Branding Enough?

Can You Have a Successful Business with Just Consistent Branding by Claire Jenks Design

You’ll often hear me talking about being on-brand and doing so consistently. A question that’s come up a few times recently when I’ve been a panellist at events is whether being on-brand consistently is enough to make your business noticeable and successful.  Branding Consistency isn’t Enough! There has been a bit of debate around this,…

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10 Ways Visuals Make Your IT Content Marketing Better

10 Ways Visuals make your IT Content Marketing Better by Claire Jenks Design

When it comes to social media and content, the IT industry has the same challenges as most others. You may think that your job isn’t as exciting as others’, so there’s not much to share online, but that’s far from the truth. However, you need to choose the best images to boost your social media…

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How to Choose the Right Images for Your IT Content

How to Choose the Right Images for Your IT Content by Claire Jenks Design

When you first start investing time in marketing for your IT business, you’ll naturally be focused on the valuable information you’re sharing that will help your customers be better informed and confident about using your services.  While it’s important to get the messages right in your blogs and website pages, don’t overlook the images you…

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