Graphic Design

How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Don’t Underestimate the Power of Your Brand Story

by Micah Bowers – Freelance Designer @ Toptal   This evening, when you’ve finished work, you’ll encounter a story. Maybe you’ll seek the story out on television, at the theater, or in a book. Or perhaps the story will find you by way of a friend’s text or a spouse’s rough day. Either way, stories…

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Emotional Sustainability in Brand and Product Design

by Danielle Thompson – Freelance Designer @ Toptal Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process,…

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Design Principles: Introduction to Hierarchy

by Kent Mundle – Freelance Designer @ Toptal The need for technical skill in graphic design continues to grow as technologies and interfaces change. Yet, how have fundamental understandings of visual hierarchy, perception and composition changed along with new interfaces? The modern concept of human visual perception is rooted in psychological study. Thus, the way…

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Choosing a Freelance Designer or a Design Agency

If you’re after some graphic design work whether it be for a new brand identity, website design or brochure and you don’t have an in-house design team, who do you approach, a design agency or an independent freelance designer? Both have their own advantages and sometimes both can offer the same benefits.   Design agencies…

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5 Top Tips for Creative Graduates

Graduation is on the horizon and soon hundreds of graduates from colleges and universities across the UK will be on the hunt for their dream job. Whether you’re looking for THAT job or maybe you’re looking for some on the job experience in a creative agency or by shadowing a graphic designer here are 5…

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Five Reasons to Hire an Experienced Graphic Designer

When it comes to graphic design, there is often a temptation amongst businesses to cut corners by outsourcing the work on the cheap, or even make an attempt to manage the work internally through the use of free design tools rather than hiring an experienced graphic designer. Doing this may save money in the short…

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Understanding Image Copyright Rules

The legal aspects of image copyright can be confusing, especially since regulations differ from country to country. Confusing as it may be though, the rules apply to everyone, so ignorance is no excuse for image misuse. So whether you’re a blogger, designer, or just someone who likes to share other people’s work online, the following…

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An Introduction to Interactive Brochures

Interactive digital brochures provide a dynamic platform of communication between brand and customer. Unlike static digital or printed brochures, which rely largely on images and copy alone, interactive brochures allow brands to communicate messages more effectively by incorporating moving images, sound, and navigational functions, all of which combine to form a piece of marketing collateral…

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Access up to £2,800 of Funding for Your Project

Great news to share! If you’re a small or medium sized business looking to grow or improve you might be eligible to apply for funding through NBSL and their North East Business Support Fund. You can access up to 35% towards your project if the total cost is between £3,000 and £8,000. The funding covers…

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