Elanders’ approached me with the idea they wanted to create a bigger brand awareness around their digital print and digital service. Their plan was to convert a meeting room into a ‘Digital Innovation Zone’ where they could invite clients, current and potential, and showcase their products and services.
The solution was to bring bold strong colours into the room within the logo and graphics whilst keeping the rest of the room clean and white bringing focus to the products and presentations.
The logo was built around a Kaleidoscope, which would allow for fluidity and evolution within the identity. The main mark could be used flexibly across platforms such as presentations, animations and the graphics. The colours were chosen from Elanders’ brand colour palette in order to be consistent with the main Elanders brand and marketing material and so the two identities can sit along side each other seamlessly.
Graphics were created for the walls, built into lightboxes showcasing focus services. The same coloured shapes from the logo were used to frame information and images, to build a solid and strong image throughout the room.
- Brand Identity