Evania Lifestyle
Brief:
Evania Lifestyle look to help people to gain the right balance in life through simple and practical solutions; encourage relaxation and healthy living. They promote this through nutrition therapy, aromatherapy and relaxation techniques. They came to chat to us as a new start up looking for help to create a new identity and a website to drive people to find further information about their services.
Solution:
To convey the purpose of the business, we felt colour was an important factor to focus on along with the logo mark. Looking into the meaning of colour and how people relate with colour, seas greens and blues were chosen to reflect calmness, tranquility, peace and wholeness. Various logo marks were explored, thinking about balance, wholeness through a variety of techniques but also the journey in which people travel to get to ‘the right place’.
The final logo reflects many of these aspects subtly, coming together as a butterfly. Butterflies are seen as symbolic and have various meanings including transformation, symmetry, balance and the soul.
“The purpose of the life of every Butterfly is to set everything that was once known aside and to embrace an entire new way of being.”
(http://www.universeofsymbolism.com/butterfly-symbolism.html)
The final identity was then used to create a simple website allowing Evania Lifestyle to promote their services.
“I contacted Claire a few months ago to design a logo for my new business. Claire is friendly, approachable and easy to get on with which is important to me in business contacts. We met a few times to discuss my requirements and I must say I was delighted with the results, I think Claire could read my mind because the design was exactly what I was looking for. My logo is fantastic and I would recommend Claire to friends or anyone who is looking to have a logo designed in the future.”
