Unique Magazines are a magazine subscription agency delivering big and unique specialist titles worldwide and offering digital subscriptions. Unique got in touch looking for help to design and manage their email marketing campaigns and other digital assets that could be used across their website and social platforms.
Initially brand and competitor analysis was carried out in order to see where Unique sat in their industry and how their brand was viewed across different platforms. Bringing Unique’s brand inline and keeping consistency across the board was an important first step. Christmas is a main focus in the magazine subscription year so a new email campaign was developed and designed to bring some personality and colour to their image. Social and website assets was also developed to work alongside the emails to strengthen the messages and the offers.
Other work included the development of a general email campaign to keep customers up to date with new titles and news from the industry throughout the rest of the year along with the design of adverts, brochures and graphics for their corporate website.
The christmas email campaigns resulted in an uplift of sales by 30% compared to the year before.
A 10% off weekend special offer campaign increased sales by 170% compare to average.
“Claire managed and created our email marketing campaigns and branded marketing activity to a high level of professionalism and commitment. I would highly recommend Claire Jenks.”