Rachel Cochrane is a creative writer and storyteller, helping find new ways for organisations to communicate with their audiences. Rachel came to us looking for help to design and create a logo for the company “Rachel Cochrane” which was simple, bold and vibrant. It needed to work alongside 3 graphics that also required being created to describe 3 main but very different services that Rachel provides:
- Get Writing!
- Reach an audience
- Listen Up!
Bold and vibrant was the key focus and using simple recognisable graphics that pictured the services Rachel provided combined with bright colours we created the distinct personality of the identity. The immediate focus was to develop the three different service graphics, which then came together to create the main ‘Rachel Cochrane’ logo to encompass Rachel’s business offerings in one. The graphics allowed flexibility being used in the newsletter, website icons and across marketing materials.
“I really loved working with Claire who designed the new branding for my business. She took the time to listen to what my business was about and what kind of image I wanted to project. She was also happy to make all the tweeks necessary to ensure it was just right. I am thrilled at the result and everytime I look at my branding I feel really positive about my business. Thank you Claire!”