Posts Tagged ‘branding’

How to use Canva to gain back time in your day

How to use Canva to gain back time in your day

Time is the one thing you can’t go back and get. Once it’s gone, it’s gone, so it’s so important to use it efficiently and effectively. In business it seems like there’s even less time than ever to get around to all the jobs you need to do.   There’s so many great resources and…

Read More

How you and your customers can fall in love with your brand

How you and your customers can fall in love with your brand

February is the month of love, however it definitely shouldn’t be the only time of the year you should be thinking about sharing, caring and falling in love. Your brand requires you to give it love and attention as much as you need customers and your target audience to fall in love with, it. It…

Read More

How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

Read More

Personal Style – Why it is Important to Your Brand

Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

Read More

How brand publishing can help you keep customers for the long-term

How brand publishing can help keep customers long term

  Finding new customers is great, but keeping them is even better. It’s been proven that a returning customer is more profitable than a new one, plus it can be cheaper to maintain an existing audience than attracting an entirely new customer base. This is why so many brands are investing in brand publishing to…

Read More

Why You Need: Brand Guidelines

why you need brand guidelines

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

Read More

Branding – RULE #1: Consistency.

  Consistency is the number 1 rule when thinking about branding your company and creating marketing material and communication tools. As a start there are some key elements to think about which will immediately give a consistent look and feel whether it be a flyer or a page on your website:   Logo – Make…

Read More