Posts Tagged ‘branding’

How Calligraphy Will Make Your Brand Unique

How Calligraphy Will Make Your Brand Unique

Calligraphy is enjoying a surge in popularity at the moment. A quick search on Instagram for calligraphy at the time of writing this brought up 5,114,101 posts on the topic! Social media is awash with calligraphers and lettering artists sharing their skills and inspiring others with hypnotic videos and on point photography. It’s a back-to-basics…

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Personal Style – Why it is Important to Your Brand

Personal Style - Why it is important to your brand

Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…

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How brand publishing can help you keep customers for the long-term

How brand publishing can help keep customers long term

  Finding new customers is great, but keeping them is even better. It’s been proven that a returning customer is more profitable than a new one, plus it can be cheaper to maintain an existing audience than attracting an entirely new customer base. This is why so many brands are investing in brand publishing to…

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Emotional Sustainability in Brand and Product Design

by Danielle Thompson – Freelance Designer @ Toptal Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process,…

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Why You Need: Brand Guidelines

why you need brand guidelines

Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…

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Branding – RULE #1: Consistency.

Consistency is the number 1 rule when thinking about branding your company and creating marketing material and communication tools. As a start there are some key elements to think about which will immediately give a consistent look and feel whether it be a flyer or a page on your website:   Logo – Make sure…

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