In this video series, we’ve talked all about YouTube. How to create video thumbnails, creating graphics and artwork that will make your YouTube channel standout, and tips on thumbnails that will attract viewers to your video to watch them. One of the questions I first get when I’m speaking to potential new clients about creating…
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Hello, we’re back again, to talk a little bit more about YouTube. And this video is all about creating graphics for the YouTube channel to make sure that it looks spot on. And in particularly, we’re going to be talking about the sizes that you need to create your graphics at to make sure it…
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This year I will be producing a lot more video. They’ve said for the past few years, especially last year, that by 2020, 80% plus of content consumed online will be video. We’ve reached 2020. So it’s about time that we start taking video a little bit more seriously. So I’m planning on doing a…
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65% of us are visual learners, so including visual elements within your blog posts is a great way of increasing your readership and reach! It might seem like a daunting task, another think to think about, but there are a few ways you can you upgrade your blog post to include visuals, some are quick…
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I want to share a secret with you – how you can easily be on-brand, and that is by using a brand toolkit to help you. I’ve talked about this with a lot of business owners, and it has changed the way they create graphics, particularly for social media. The toolkit is intended to allow…
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I’ve been asked this a few times from a number of people, all coming to it from a different angle, and it’s an interesting question. I’d recommend taking the time to think about your business goals and why you feel you need a logo or a brand. First of all, it’s worth mentioning your brand…
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You’ll often hear me talking about being on-brand and doing so consistently. A question that’s come up a few times recently when I’ve been a panellist at events is whether being on-brand consistently is enough to make your business noticeable and successful. Branding Consistency isn’t Enough! There has been a bit of debate around this,…
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August is over and with that it feels, as it does every year, that summer is now well an truly over. I’ve enjoyed being able to work for a few days in the garden with the parasol perfectly angled so I could see my laptop screen. This time of year for me, always signals the…
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When it comes to social media and content, the IT industry has the same challenges as most others. You may think that your job isn’t as exciting as others’, so there’s not much to share online, but that’s far from the truth. However, you need to choose the best images to boost your social media…
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When you first start investing time in marketing for your IT business, you’ll naturally be focused on the valuable information you’re sharing that will help your customers be better informed and confident about using your services. While it’s important to get the messages right in your blogs and website pages, don’t overlook the images you…
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