Branding
How to Build a Toolkit for Perfect On-Brand Graphics
I want to share a secret with you – how you can easily be on-brand, and that is by using a brand toolkit to help you. I’ve talked about this with a lot of business owners, and it has changed the way they create graphics, particularly for social media. The toolkit is intended to allow…
Read MoreHow can a Logo and Brand Improve Your IT Business Results?
I’ve been asked this a few times from a number of people, all coming to it from a different angle, and it’s an interesting question. I’d recommend taking the time to think about your business goals and why you feel you need a logo or a brand. First of all, it’s worth mentioning your brand…
Read MoreIs Just Being Consistent with Your Branding Enough?
You’ll often hear me talking about being on-brand and doing so consistently. A question that’s come up a few times recently when I’ve been a panellist at events is whether being on-brand consistently is enough to make your business noticeable and successful. Branding Consistency isn’t Enough! There has been a bit of debate around this,…
Read MoreHow to Choose the Right Images for Your IT Content
When you first start investing time in marketing for your IT business, you’ll naturally be focused on the valuable information you’re sharing that will help your customers be better informed and confident about using your services. While it’s important to get the messages right in your blogs and website pages, don’t overlook the images you…
Read MoreHow you and your customers can fall in love with your brand
February is the month of love, however it definitely shouldn’t be the only time of the year you should be thinking about sharing, caring and falling in love. Your brand requires you to give it love and attention as much as you need customers and your target audience to fall in love with, it. It…
Read MorePersonal Style – Why it is Important to Your Brand
Personal style should be an integral part of your brand The importance of having clear branding for your business is well known, yet there is often less concern over the personal style that is shown in head shots and other company photographs. This should be an integral part of your branding process. My personal style influences…
Read MoreHow brand publishing can help you keep customers for the long-term
Finding new customers is great, but keeping them is even better. It’s been proven that a returning customer is more profitable than a new one, plus it can be cheaper to maintain an existing audience than attracting an entirely new customer base. This is why so many brands are investing in brand publishing to…
Read MoreWhy You Need: Brand Guidelines
Brand Guidelines can be known as various names such as “brand standards”, “style guide”, “brand manual “or” brand book”, but all refer to the same document. These guidelines are important and usually put together by your designer and contain resources and guidance to help you use the brand elements effectively when creating marketing materials in…
Read MoreBranding – RULE #1: Consistency.
Consistency is the number 1 rule when thinking about branding your company and creating marketing material and communication tools. As a start there are some key elements to think about which will immediately give a consistent look and feel whether it be a flyer or a page on your website: Logo – Make sure…
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