September’s Surf Report is in! A roundup of some the news happening in and around the design industry that has made an impact.
There has been a lot of rebranding news happening over the last month or two across a variety of industries. Especially so around the high street, with Debenhams and John Lewis / Waitrose getting a new look and feel. Over the last few years the experience of shopping has evolved with the way customers are now making buying decisions and where they are going to make them. This could be one reason businesses are starting to reflect on their current branding and personality. There has also been some controversial news such as the Kaepernick x Nike campaign and the ownership changes at House of Fraser, both of which are open for discussion!
Fashion & The High Street
— Campaign (@Campaignmag) September 3, 2018
Health & Lifestyle
Nuffield Health drops corporate confusing and uninspiring branding:
— David Brier (@davidbrier) August 13, 2018
— Colin Kaepernick (@Kaepernick7) September 3, 2018